How Everything5pounds Transformed their Customer Experience and Increased Search Conversions
Challenges to Everything5pound’s success
Shopper frustration due to friction in the search & browse process
Solutions that keeps pace with the volume of their new arrivals
Incomplete search results
Why Everything5pounds chose Velou
Expertise with Fashion Products
Ability to Automate Product Data Enrichment at Scale
Deploy Semantic Search to Create an Intuitive Search Experience
The Results
Intuitive user experience
Developer support
Scalable and optimizable infrastructure
“The biggest advantage of using Velou was their data enrichment solution adding attributes to all of our products, due to volume of products that we add on a daily basis.”
“The biggest advantage of using Velou was their data enrichment solution adding attributes to all of our products. As a result, our customers have had an overwhelming response to the improved customer experience with search and facets. Searches became faster, easier and dynamic, resulting in more engagement with 33% lower search bounce rate and 31% higher search revenue. Now, we are collaborating further to develop new ways of discovering fashion for our customers.”
Sagi Cohen, Product Owner
About Everything5pounds
Everything5pounds.com (E5P) started in 2010 with a mission to constantly push boundaries with trend-led clothing for £5. They are a destination for staged budget clothing, daily new arrivals, and fresh styles, with over 1 million registered users. E5P’s business model relies on providing customers with affordable, trending options on their online store.
E5P identified the need to build a best-in-class customer experience that keeps pace with the volume of their new arrivals and supports a smooth customer journey to checkout. E5P adds a large quantity of products daily to their online catalog, without detailed product descriptions.
Without those descriptions, products do not have the information needed to show up in search queries. In addition, their onsite search was built only using basic keyword comparisons. Due to this, customers miss out on seeing all available products or see incorrect products. Before Velou, E5P was using SAP CommerceCloud, but needed a solution developed specifically for fashion. E5P chose Velou as a powerful solution in order to handle a large product catalog and the fast rate of arrivals to help their customers find exactly what they have in mind.
The Challenge
“If we had to do it [product data entry] manually, a huge effort would have been required due to the volume of products that we add on a daily basis.”
Objectives
Reduce shopper frustration and missed sales by improving discoverability.
Improve the user experience through better search functionality that includes autocomplete and spell check.
Optimize the product catalog for conversion and better customer experience.
What Velou brought to Everything5pounds
More Powerful Results
31%
Increase in Search Revenue
33%
Increase in Search Conversions
33%
Decrease in Search Bounce Rate